Reading pet food labels can be confusing. Some pet food companies add to that confusion by using misleading labeling practices.
This article was designed to bring clarity and understanding when reading your pet's food label with information that even many veterinarians don't understand.
Meat vs Meat Meal
A lot of companies proudly exclaim that real meat is the first ingredient in the food . . . but is it really?
If you didn't already know it, pet food ingredients are listed by weight. If the first ingredient says Chicken it is raw meat. Raw chicken is 70% - 80% water weight. Once cooked it loses that weight and is really much further down on the list ranking it 5th or 6th on the ingredient list.
If the first ingredient says Chicken Meal it is raw meat that has been cooked first. With this process you end up with a highly concentrated protein powder - or meat meal. This ingredient has about 300% more nutrition by weight than raw meats.
Now it is very important to make sure the meat ingredients are named meals (Chicken meal, Beef meal, Pork meal etc.). You don't want "meat meal" or "by product meal" in your pets food. These low-grade meals come from anonymous materials like slaughterhouse waste and spoiled supermarket meats - even diseased or dying cattle or dead zoo animals.
At Nature's Select Pet Food we only use responsibly raised all natural meats to make your pet's foods. We were among the few pet foods awarded the seal of approval in 2017 from Whole Dog Journal for proving our food is made from wholesome top of the line ingredients as well as being complete and balanced diet for your beloved pet.
If you are interested in giving our food a try please use the coupon code First10 to get $10 off of your first order. We also offer FREE delivery on all of your orders over $25.
By Dr. Jena Kittle